While leaders all agree that alcohol use and abuse among youth is a significant problem, they have not agreed on a solution. One promising method that has shown successful reductions in alcohol use and abuse is the Social Norms Marketing approach. This Tactic provides information on how to develop, market, and evaluate a social norms campaign in your community.
Social Norms: Promoting Positive Behavior as the Rule, Not the Exception
Series: Prevention Tactics Vol. 8, Iss. 5
Topic: Community Norms