Social media is all about connecting with people, especially in unprecedented times such as the pandemic and recovery. For the prevention field, it is a useful way for organizations to connect with the communities they serve. However, the pivot from > read more
Media advocacy is the strategic use of media to gain public and policymaker support for policy goals. Media advocacy also contributes to community norms change. This paper describes these key concepts in media advocacy, how media advocacy fits in the > read more
Prevention activists and organizations can utilize media literacy techniques to counter industry propaganda, reframing alcohol ads to communicate the reality-based negative consequences associated with alcohol such as drunk driving, crime and violence, health problems, and abuse.