In 2020, CPI hosted the Trauma-Informed Care: Research to Practice virtual conference for California’s prevention community. The “5 Bites” briefs offer five “sound bites,” or quotes, from key sessions at the event. Each sound bite is explained and unpacked for > read more
In 2020, CPI hosted the Trauma-Informed Care: Research to Practice virtual conference for California’s prevention community. The “5 Bites” briefs offer five “sound bites,” or quotes, from key sessions at the event. Each sound bite is explained and unpacked for > read more
This article is about turning ideas into action. What are the nuts and bolts that constitute change mechanisms? What are the evidence-based interventions that support the theory of change? This Tactic explores how community norms on alcohol and drug use > read more
This Tactic explains how community norms change, how ideas are initially championed by a small, innovative, and persistent group until slowly the idea takes hold. Slowly, the idea hits a critical mass and acceptance becomes the norm and “laggards” are > read more
This Tactic focuses on the social norms approach to prevention of alcohol and drug abuse. We explore the underlying theory of social norms based prevention strategies, research that has documented common misperceptions on alcohol and drug use, a case study > read more
While leaders all agree that alcohol use and abuse among youth is a significant problem, they have not agreed on a solution. One promising method that has shown successful reductions in alcohol use and abuse is the Social Norms Marketing > read more
It used to be easy to gather community support to protest an offensive ad campaign, but how do you counteract the new marketing trend of “real life experiences”? How do you counteract traveling, alcohol-industry produced, one-time events? We need to > read more