January 1, 2006

Media Advocacy

Download - Media Advocacy

Series: TARP - Technical Assistance Research Papers
Topic: Media Messages

Media advocacy is the strategic use of media to gain public and policymaker support for policy goals. Media advocacy also contributes to community norms change. This paper describes these key concepts in media advocacy, how media advocacy fits in the framework of a systems approach, and practical media advocacy techniques.

The Community Prevention Initiative (CPI) provides no-cost technical assistance and training in substance use disorder prevention. CPI is administered by the Center for Applied Research Solutions and funded and directed by the California Department of Health Care Services.

The TTA project is intended to serve California agencies and organizations involved in community-based prevention. CPI is able to provide no-cost TTA support for planning and prevention services that include a broad community perspective. Specifically, the purpose of Community Prevention Initiative, is "to reduce and manage community-level risks and problems directly attributable to and/or collaterally resulting from ATOD availability, manufacture, distribution, promotion, sale and/or use."

The CARS CPI TA team works in coordination with the DHCS team and with a pool of expert consultants to provide services.

For assistance please contact us at:
Phone: (707) 568-3800
Fax: (707) 568-3810

708 College Avenue
Santa Rosa, CA 95404

Media Advocacy

Community Prevention Initiative (CPI)

TA and Training

Resources

Prevention Websites