January 1, 2006

Media Advocacy

Download - Media Advocacy

Series: TARP - Technical Assistance Research Papers Topic: Media Messages

Media advocacy is the strategic use of media to gain public and policymaker support for policy goals. Media advocacy also contributes to community norms change. This paper describes these key concepts in media advocacy, how media advocacy fits in the framework of a systems approach, and practical media advocacy techniques.

The Community Prevention Initiative (CPI) provides substance use disorder prevention (SUD Pv) training and technical assistance (TTA) and capacity building services at no cost to the requestor to support SUD Pv workforce development throughout California. Through innovation and evidence-based application, CPI empowers the SUD Pv field and stakeholders to successfully respond to the dynamic, complex, and shifting SUD Pv needs of California’s diverse communities.

CPI is administered by the Center for Applied Research Solutions (CARS) and funded and directed by the California Department of Health Care Services (DHCS).

The CARS CPI TA team works in coordination with the DHCS team and with a pool of expert consultants to provide services.

For assistance please contact us at:
Phone: (707) 568-3800
Fax: (707) 568-3810

708 College Avenue
Santa Rosa, CA 95404

Media Advocacy

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