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Home / Publications / Media Advocacy

January 1, 2006

Media Advocacy

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Series: TARP - Technical Assistance Research Papers
Topic: Media Messages

Media advocacy is the strategic use of media to gain public and policymaker support for policy goals. Media advocacy also contributes to community norms change. This paper describes these key concepts in media advocacy, how media advocacy fits in the framework of a systems approach, and practical media advocacy techniques.

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